Art Inc. by Lisa Congdon

artHappy Birthday, Mom!

I received Lisa Congdon’s book “The Essential Guide for Building Your Career as an Artist” as a Christmas gift from Rachel. It was really inspiring and full of a lot of great tips. Here are some of my favorite quotes from the book:

(Forward by Jonathan Fields) “While the traditional path to love and money in art is still alive and well, the last ten years have seen the emergence of an extraordinary array of alternative paths. Those that allow you to eschew the traditional gatekeepers and go straight to the buyers (p. 9).”

(Introduction by Lisa Congdon) “What felt different about art from former pursuits was that I was motivated by something new: an intrinsic desire to create. It was deep-seated and primal; I had to make art like I had to breathe (p. 10).”

“It’s important to remember that success isn’t just financial–getting checks and paying your bills is important, but it’s not everything. You can define your own benchmarks for success. But no matter how savvy you are at achieving your goals or making money, unless you are creating art and selling it in ways that resonate with your values and core aesthetic, you will likely be miserable as an artist (p. 11).”


It was interesting to note that she started on Blogger and Flickr.

The book included chapters on promoting art work, selling art, licensing, exhibiting, licensing and overall advice.

A great read. The river otters give this book 5 out of 5 whiskers.